“What we're seeing is this introduction of technology into the gaming industry in ways we've never seen before, and because of it, it started to raise issues - or questions - as to how this works and what the ramifications could be for things like patron privacy, anonymity and data protection,” Cabot said. Though the possible applications of machine learning and facial recognition in casinos are many, they largely fall into the customer service realm, allowing a casino operator to automatically recognize who you are and adjust service in real time.įacial recognition could allow camera-equipped slot machines to recognize and log in VIP players, potentially cut down on fraud, enforce self-banned or casino-banned players and increase the potential for a casino to snag new players in existing customer loyalty programs.Īt the table games, the use of facial recognition cameras could drastically reduce the work done by pit managers by allowing them to identify and track known players instantly, instead of tracking those players by the clothes on their back.Īll these discussions are spurred by the fact that casinos are already looking to integrate these technologies into their games, said Anthony Cabot, Distinguished Fellow in Gaming Law at the UNLV Boyd School of Law and an organizer of Friday’s conference.

That’s the future that nearly a hundred casino executives, industry analysts and lawyers crammed inside the UNLV Boyd School of Law to discuss last Friday during a day-long marathon primer on AI, machine learning and facial recognition - and how it could transform nearly every facet of the casino experience.Įxactly how the gaming industry implements this new tech, however, could be as much of a minefield as it is a business boon. That friend just so happens to be a face-scanning artificial intelligence (AI), cross-referencing every contour of your face as quick as it can in a bid to make the gambling experience more seamless than ever before. As the multi-colored patchwork of jackpots dances on-screen, something new pops up: your name, greeting you like an old friend. The year is 2022, and you’ve just pulled up a seat at one of thousands of glittering slot machines on the Las Vegas Strip.

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